I was reading a recent marketing article from raintoday.com that stated the majority of decision makers require some form of an answer to five key questions before purchasing a product or service. As I read each question, which I’ve listed here below along with a response to each, my mind conjured up all the conversations and reasons clients have chosen to do business with us over the past 16 years. Since I’m sometimes guilty of being too “wordy”, I made a concentrated effort to see if I could eliminate most of the typical marketing verbiage and pinpoint an exact answer to each question in one or two sentences. Here’s what I came up with: (more…)

If your organization doesn’t have an internal Help Desk that manages aspects of your fleet, we highly recommend assigning one of your staff as the Key Operator for each copier/printer device you have in the fleet. The Key Operator performs the following tasks, which are critical to effectively managing your fleet: (more…)